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Revlon repositions brand toward glamour to court youth market
Revlon repositions brand toward glamour to court youth market LONDON - Revlon is repositioning its brand to increase its appeal to younger consumers. 
Is Apple the ultimate luxury brand?
Is Apple the ultimate luxury brand? What lessons can be learned from Apple's climb to the summit of the Brandz top global brands survey? Nick Cooper, UK managing director of Millward Brown Optimor, explains why it has taken top spot. 
Apple usurps Google as most valuable global brand
Apple usurps Google as most valuable global brand Apple has leapfrogged Google and IBM to become the world's most valuable brand, according to Millward Brown. 
How famous brands were named – The Unknown Stories!!
How famous brands were named – The Unknown Stories!! Shakespeare once said and I quote, “What’s in a name?” Little did he know that we were about to enter the world of corporate business flooded with brands and logo designs. With the evolution of the concept of branding, everything sells with a name and a logo design.  
Logo Name Game – Can you guess these famous brands??
Logo Name Game – Can you guess these famous brands?? Successful brands are established through memorable logo designs. But there is always one distinguishing feature that makes us memorize famous logos. For example, wherever you see an arrow between an “E” and an “X”, the FedEx logo strikes our minds. Likewise, when you see the golden arches anywhere, you recall the famous McDonald’s logo. 
Rebranding Lessons From Aol.2
Rebranding Lessons From Aol.2 Makeovers can boost a dying brand--the key is communications coupled with real changes. 
Vettel becomes first global brand ambassador for Infiniti
Vettel becomes first global brand ambassador for Infiniti Sebastian Vettel, the Formula 1 world champion, is to become the first global brand ambassador for Infiniti, the Japanese luxury car manufacturer.  
Behind closed doors at the world’s most famous brand
Behind closed doors at the world’s most famous brand “A brand is a promise. A good brand is a promise kept.” The Coca-Cola Company chairman and chief executive Muhtar Kent is musing on how to keep his company on the growth trail, without succumbing to the “arrogance” of the past.  
Bavaria beer in UK branding overhaul
Bavaria beer in UK branding overhaul Bavaria, the Dutch brewer, has unveiled a fresh brand identity and packaging intended to drive interest in its 5% premium and non-alcoholic lagers.  
Value of BlackBerry and Nokia brands fall
Value of BlackBerry and Nokia brands fall BlackBerry and Nokia have suffered precipitous falls in their brand value, while Apple's star continued to rise in the smartphone market, according to this year's Millward Brown Brandz survey. 
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