China will be a key market as Finland-based Rovio continues to build on the phenomenal success of Angry Birds, while starting work on new games and a cookbook, Rovio’s Peter Vesterbacka said in speech at the Open Mobile Summit conference in London on Wednesday.
The best rack up millions of plays, can be highly targeted and are no longer seen as gimmicks. Adam Woods asks how brands can harness the power of advergames.
Online games can be a highly cost-effective way to engage with a target market, but brands should be careful to use them appropriately and ensure that they are properly promoted.
Disney is to undertake a radical root and branch makeover of its Disney Stores, which will make them more hi-tech, after input from Apple's Steve Jobs.
The second instalment in Disney’s TV movie franchise 'High School Musical' has premiered in the US to a record cable audience ahead of its UK showing in September.
