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What is Branding?
What is Branding? Branding is a word commonly referred to by advertisers and marketing people, but what does it actually mean, how can you get it, and most importantly; how will it benefit your business? 
What are the Disadvantages of Branding?
What are the Disadvantages of Branding? It is commonly shown that people need to see an advert at least three times before they absorb it, which means you will need to advertise and promote the brand for a considerable amount of time before it will become well known. 
10 Tips for Successful Social Media Marketing
10 Tips for Successful Social Media Marketing Be consistent. Don’t just start Tweeting because everyone else is doing it. Establish what it is you want to say and to whom and decide on the best platform to do this. Also fix on an online personality in keeping with your company’s offline personality and ethics in order to present a coherent company image. Social media isn’t a stand alone tool; it should seamlessly connect with other marketing endeavors so that people receive the same brand experience both online and offline. 
Design, PR and Press Releases in SME Marketing
Design, PR and Press Releases in SME Marketing Social media can be used as a marketing tool by almost any business and can prove to be an effective way of reaching those consumers who would not necessarily be accessible to the company otherwise. 
"Trademark" - What is this?
"Trademark" - What is this? "Trademark" is one of three legal terms used to describe “intellectual property.” The others are "patent" and "copyright." A trademark is a word, phrase, symbol, design, combination of letters or numbers, or other device that identifies and distinguishes products and services in the marketplace. 
An Introduction to Business Plans
An Introduction to Business Plans About the only person who doesn't need a business plan is one who's not going into business. You don't need a plan to start a hobby or to moonlight from your regular job. But anybody beginning or extending a venture that will consume significant resources of money, energy or time, and that is expected to return a profit, should take the time to draft some kind of plan. 
The ROI of HR
The ROI of HR The people component of a business is a popular phrase in today organizational lexicon. But to what extent do an organization people contribute to its success? 
A class above
A class above Ms Cindy Lam, Country Manager of Cathay Pacific Airways in Vietnam, spoke about its business strategies and the prospects for cooperation with Vietnam’s travel and aviation sector.  
Genuine issues
Genuine issues With Windows 7 being recently released, Mr Stephane Kimmerlin, BMO Director at Microsoft Vietnam. 
Google Doesn't Know What Its Brand Means
Google Doesn't Know What Its Brand Means Yesterday a reporter from CNET called and asked me a few provocative questions. He was writing a piece on Google as a marketer, and wanted my point of view. I'm not sure when his piece is coming out (or if my thoughts will be included), but our conversation helped me crystallize my thinking around Google and its brand, so I figured I best get it written down. 
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