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Five Lessons from the Old Spice Man
Five Lessons from the Old Spice Man A look inside the successful new media campaign from an old-school brand 
PayPal sues Google over mobile payment trade secrets
PayPal sues Google over mobile payment trade secrets Google has been slapped with a lawsuit relating to Wallet, its new mobile payments service, by eBay subsidiary PayPal, which alleges the theft of its trade secrets. 
Soros is selling his gold — should you too?
Soros is selling his gold — should you too?  It could be brains. Or it might be intuition. Or it could just be luck. But whatever it is, it has allowed George Soros to read the market right over a long period of time. So when an investor of such legendary ability calls the top of the greatest bull market of our times, it is no great surprise that the world sits up to listen to what the man has to say.  
Microsoft's Skype deal could be a game-changer for mobile, say agencies
Microsoft's Skype deal could be a game-changer for mobile, say agencies Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn) last week, according to industry specialists. 
Yahoo partners with Nokia to offer combined mobile and online services
Yahoo partners with Nokia to offer combined mobile and online services Yahoo and Nokia have announced a rich media partnership designed to offer consumers email, instant messaging and maps and navigation services. 
Yahoo readies localised mobile and tablet content
Yahoo readies localised mobile and tablet content Yahoo is set to distribute personalised content across mobile phones and tablet devices based on a user's interests and location. 
IBM takes mobile apps and augmented reality to Wimbledon
IBM takes mobile apps and augmented reality to Wimbledon IBM plans to launch a range of mobile apps incorporating augmented reality and Twitter to the thousands of tennis fans heading to the All England Club for Wimbledon fortnight. 
Barclaycard adapts rollercoaster ad for mobile payments
Barclaycard adapts rollercoaster ad for mobile payments Barclaycard has rolled out an ad campaign to promote its contactless mobile payment services, launched in partnership with Orange. 
Marketing Society Awards for Excellence 2011: Marketing communications
Marketing Society Awards for Excellence 2011: Marketing communications 'Sensational' was the word judges used to describe the Yeo Valley marketing activity, which made the organic dairy brand the runaway winner in this category. 
Biggest brands: Top 50 selling brands 2007
Biggest brands: Top 50 selling brands 2007 Less fat, less salt, less sugar - the only thing not diminishing is the value of the UK's stellar FMCG brands, writes Jane Simms. 
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