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118 118 parent to advertise group buying service
118 118 parent to advertise group buying service US-owned directories group Kgb, the parent company of 118 118, has created a TV campaign for its group buying brand Kgbdeals. 
Internet business: the turn of the dot.com tide
You wouldn’t think it from most of the world’s headlines, but happy days are here again. Far from the dot.com bust becoming a high-tech South Sea Bubble, leaving nothing behind its speculative collapse, the dot.com frenzy can now be seen as Act One of a lasting and world-changing drama that today is gathering tremendous force; while creating sub-plots just as fantastic as any of the earlier explosions of unbridled entrepreneurship drive - and satisfied greed.  
Toyota's Got a Friend in Salesforce.com
Toyota's Got a Friend in Salesforce.com The future is mobile and social, and Toyota is teaming up with Salesforce.com to build a new telematics system around the social networking model. Toyota Friend will facilitate communications between owners and their vehicles, as well as with their dealers and other vehicle owners -- and perhaps their social world at large.  
Salesforce.com Gears Up for a Social, Transparent World
Salesforce.com Gears Up for a Social, Transparent World Companies can use social media to put out fires, but they can also be proactive by making social part of the customer service process, noted Fergus Griffin, vice president of product marketing at Salesforce.com. Social CRM can improve customer service by turning problems and issues into success stories, and allow customer service to become more integrated with the sales and marketing process.  
AOL fails in bid to stop Advertise.com
AOL fails in bid to stop Advertise.com AOL's bid to prevent website owner Advertise.com using its URL as its brand name has taken a knock, with a judge in the US overturning an earlier ban on the name. 
Adidas moves global ad account from 180 Amsterdam to Sid Lee
Adidas moves global ad account from 180 Amsterdam to Sid Lee Adidas is to shift its global advertising account from incumbent 180 Amsterdam to the Canadian agency Sid Lee without a pitch. 
18 Feet & Rising wins British Library creative account
18 Feet & Rising wins British Library creative account LONDON - 18 Feet & Rising has won the creative account for the British Library after a pitch. 
We'll Call You: Buyagift.com
We'll Call You: Buyagift.com Lucky Mole received a Buyagift.com voucher, only to discover that the restaurant advertised would not accept it. We rang to register our disappointment. 
Adidas pledges to use 100% 'better cotton' by 2018
Adidas pledges to use 100% 'better cotton' by 2018 Adidas is attempting to ramp up its sustainability credentials by unveiling its environmental strategy, which includes a pledge to reduce its use of water and pesticides. 
Bookatable.com rolls out first TV campaign
Bookatable.com rolls out first TV campaign Restaurant-booking and deals website Bookatable.com is embarking on its biggest marketing push to date, in a drive to differentiate itself from rival services. 
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